Lauren Bush of FEED and Ellen Gustafson of UNICEF
On Thursday night we got invited to the launch event of the new FEED Guatemala bags, exclusive to Lord & Taylor, whose proceeds will help UNICEF take on the hunger issue in Guatemala. The wonderful and (gorgeous) Lauren Bush, who is co-founder and CEO of FEED, hosted the event and helped lead the creative direction of the project.
Now, we know everyone has done a charity tote by now so you're probably thinking why should I buy this one? Well, as Lauren put it, we need to be helping our neighbors in need in Latin America. Did you know that in Guatemala (only a few hours from NYC by plane) nearly 23% of children over three months and under five years of age suffered from general malnutrition? For every “FEED 1 Guatemala” pouch and “FEED 3 Guatemala” bag sold at Lord & Taylor stores in the U.S. and online, FEED will donate $3.50 or $10.50 respectively to the U.S. Fund for UNICEF to help support UNICEF’s nutrition programs in Guatemala. Now that's hot!
Secondarily, but important enough these bags are tres chic! I loved the global print (so in, by the way, for Spring 2010) and think its even cooler that the local men and women in Guatemala designed and created these bags themselves. You can't get more authentic then that. They come in a variety of fun, bright colored patterns but our fav? This pink and blue rainbow version we picked up. So instead of buying one of those designer totes trying to rip off the global look - grab this real global tote and rock it to make a difference!
And how cute is the little pouch! We are going to use it as makeup bag inside the tote and take both with us to the beach this summer.
So ladies, be philanthropy friendly - we promise it will look good on you! The “FEED 1 Guatemala” pouch and “FEED 3 Guatemala” tote cost $19 and $39, respectively. Both can be purchased at Lord & Taylor stores in the US and online. For more information check out www.lordandtaylor.com/feed.
P to the S (Full Disclosure): We were gifted these totes for checking out the event. But we do plan on buying some as gifts for all our summer b-day buddies!